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Privacy Policy

Effective: December 31, 2023Last Updated: May 8, 2025

1. Introduction

Holo Technologies Inc. ("Holo Alert," "we," "us," or "our") is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, retain, and protect your personal information in compliance with Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial legislation.

By using our website (www.holoalert.ca), products, or services, you consent to the collection, use, and disclosure of your personal information as described in this policy.

Your consent may be explicit or implied depending on the situation.

  • Explicit consent is when you clearly agree (e.g., filling out a form or checking a box).
  • Implied consent is inferred from your actions (e.g., continuing to use our services after being notified of this policy).

You can withdraw consent at any time, subject to legal or contractual limitations.

3. What We Collect

We only collect personal information necessary to deliver and support our services:

  • Identity & Contact: Name, phone number, email, mailing address
  • Emergency Contacts: Names and phone numbers of designated caregivers
  • Device & Usage Info: Device ID, service activity, approximate location
  • Billing Details: Payment method and transaction records
  • Communication Records: Emails, support interactions, customer feedback
  • Health & Safety: Details you or your emergency contacts provide during use

4. How We Use It

We use your personal information to:

  • Deliver and manage your medical alert service
  • Process payments and send billing communications
  • Provide customer support and emergency response
  • Improve service quality and customer experience
  • Meet legal obligations or respond to lawful requests

5. How We Share It

We do not sell or rent your personal information.

We may share your information only when necessary:

  • Monitoring Partners: Our 24/7 monitoring providers (AvantGuard and Affiliated Monitoring) receive relevant information to support emergency response.
  • Service Providers: We use trusted third parties for operations like payment processing, secure hosting, and communication. These include HubSpot (CRM and communication), n8n and Make.com (workflow automation), and AI agents (customer support automation, task handling).
  • Legal Compliance: We may disclose information when required by law, court order, or government request.

All service providers are contractually bound to keep your data secure and confidential.

6. SMS Communication

We may send both service-related and promotional SMS messages to users who have expressly opted in. Promotional SMS requires separate consent and can be opted into or out of independently.

SMS consent is not shared with third parties or affiliates for marketing purposes.

You may opt out of SMS communications at any time by replying STOP or contacting us directly.

7. AI and Automation Tools

We use AI-based tools and automation platforms (such as Make.com, n8n, and embedded AI agents) to:

  • Automate repetitive tasks
  • Manage customer communications
  • Analyze patterns to improve support and service quality

These systems may process limited personal data such as names, contact history, or service preferences. No automated decision-making is used for eligibility or emergency response.

All automation is monitored by our team, and safeguards are in place to ensure compliance with Canadian privacy standards.

8. Data Storage and Security

We store data securely in Canada and in approved jurisdictions with equivalent privacy protection.

We retain a record of consent, including timestamp, method of collection, and source (e.g., online form, phone request), for compliance and audit purposes.

We protect your data using:

  • Data encryption
  • Role-based access control
  • Secure backups
  • Ongoing security monitoring

Despite best efforts, no system is entirely secure. We continually assess and improve our security practices.

9. Your Rights

You have the right to:

  • Access: See what personal data we have about you
  • Correct: Fix incorrect or outdated information
  • Withdraw: Limit or revoke consent for certain uses
  • Delete: Request deletion of your personal data where possible

Contact us at support@holoalert.ca to make a request. We may require ID verification.

10. Cross-Border Transfers

Some data may be processed or stored in countries outside Canada. We ensure that all transfers meet Canadian legal standards and are protected by contractual safeguards.

11. Children's Privacy

Our services are not intended for individuals under 16. We do not knowingly collect data from minors. If we learn we have collected data from a child without parental consent, we will delete it.

12. Changes to This Policy

We may update this policy to reflect changes to our practices or legal requirements. We encourage you to check back regularly. When changes are made, the "Last Updated" date at the top will be revised.

13. Contact Us

For privacy-related questions or requests, please contact:

Holo Technologies Inc., Suite 3400, 10180 101 St NW, Edmonton, AB T5J 3S4

Email: support@holoalert.ca

Phone: 1-888-411-4656

Website: www.holoalert.ca

If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada, 30 Victoria Street, Gatineau, Quebec, K1A 1H3, at www.priv.gc.ca or 1-800-282-1376.

14. Final Provisions

If any part of this policy is found invalid, the rest remains enforceable. By using our services, you acknowledge that you have read, understood, and agree to this policy.